Even if you're not a digital marketer, you've probably heard the term "SEO" before. Search Engine Optimization is the process of increasing your website's ranking on search engines. This is done to increase the number of visitors who find your site in their search results. You can have a beautiful and engaging site, but it won't get any traffic if no one can find it in their searches.
Video content is becoming increasingly important to SEO—but why? To figure that out, let's talk about how search engines work.
There are three major players in search engine land: Google, Yahoo!, and Bing. All three work in roughly the same way: they crawl through websites and index all the information on those sites—everything from keywords and links to site structure and load times. They then use an algorithm to determine which search result will be most relevant to each individual query.
The algorithm also determines what order these results will be shown in—and this is where video content comes into play. For example, when someone searches for "how to make a video," video content has a higher chance of appearing at the top of the results page because of its relevance to the query (Google wants to show people what they're looking for
At Actuality Media, we’re all about helping our clients reach their full potential through SEO optimization.
One of the ways our clients can boost their SEO is with video marketing. Here are 5 simple steps to help you boost your website’s SEO with video:
1. Create a transcript of your video
2. Add subtext to your video
3. Create a sitemap for your video
4. Create a short description of your video and include keywords
5. Make sure your video’s thumbnail includes a keyword or two
As a video production agency, we help our clients achieve this.
Ultimately, the more videos you have on your website, the more opportunities there are for people to find you, which will increase organic traffic and help you rank higher in Google Search results!